A/W ‘08 lookbook sneak peek
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The new lookbook will finally be going out today, so keep your eyes on the blogs. Nash Money (one of the models we used) has already leaked a couple of images here on his blog if you’re interested…
14
Oct
Oct
11
Oct
Oct
Photo / Shoot
byThe lookbook for part one of the new collection is nearly done. We spent last weekend in deepest, darkest Norfolk making our models Nash Money and Raskitt stand around in the freezing cold in t-shirts while Rufus photographed them. They also had to watch deer carcasses being gutted, but that’s just a perk of the job when you’re a top model. Anyway at the end we let them shoot guns so they were happy.
“The Past is So Hot Right Now”, coming soon…
By the way we didn’t shoot any animals in case you were wondering.
07
Oct
Oct
Pop in the Pop up
bySo yesterday was a busy Monday at the shop. After hearing all about the crew’s weekend break out in the sticks with guns, wildlife, blood thirsty dogs and cameras, Will and I set about doing some work instead of just drinking vitamin drinks (that on a previous day had managed to make me anxious and nearly freak out!). My phone then rang and who should it be but my man Ian from The Candy Store in Birmingham.
Me and Ian, looking really happy?!
He swung by to see the samples of the new collection, so expect to see the new range in his store very soon. Also looks like we have another little project going on with him and his crew, so stay tuned for more on that!. A couple of hours later and I was working away on my own as Will had just popped out for a caffiene hit and I hear a familiar voice coming down the stairs of the store. I was sat there thinking “I recognise that voice… but why?”, then it hit me. It was the voice of one of the UK’s finest, Jehst:
Now if you don’t know Jehst I STRONGLY recommend picking up all his music. Especially my personal favorite and what I consider to be the best Hip Hop album to come from these shores, “Falling Down”. Will, Jehst and I set the world to rights for so long that Jehst’s mate was calling him asking the same question over and over “Yo, where are you?” haha so he bounced, not before he left us some flyers for the new Sir Smurf Lil’ album that is dropping on YNR Productions very soon so go support that. Its refreshing to meet people who have been in their chosen industry for a while and are still hungry, still grinding and still excited about the future.
Like Ice Cube said “today was a good day”….
03
Oct
Oct
Keeping it rural
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We’re off to Norfolk this weekend to shoot the new A/W ‘08 lookbook with our resident models Nash Money and Leo the Lurcher dog, plus new face Colin aka Raskit who will be getting his Zoolander on as well. We don’t pay our models so Nash and Colin will be getting up at dawn to hunt deer for food (no joke - check Rufus’ photo below). The location for the shoot is a giant old country house complete with turrets and a huge moat which Nash wants to swim in. Good luck with that, as it’s green and full of slime and the temperature in Norfolk is currently colder than a Yeti’s balls. The theme for the new range is “The Past is So Hot Right Now” and it’s all based on old-fashioned English steez, so this place should be perfect - put it this way, what looks like Sleeping Beauty’s castle above is just one of the smaller outbuildings…
The Pop-Up Shop will still be open in our absence so head down to Brick Lane to check it out.
01
Oct
Oct
Nash on video: ShoeTube
byNash Money was filmed as part of the V&A Museum’s recent ‘Fashion V Sport” exhibition and the finished video is now up on YouTube. If you haven’t yet realised that Nash is on some next level artisan type isht with his customs, watch this to get a better idea of how intricate his working technique is. Nerd highlights include stop-motion animations of the moccasin stitching and midsole speckling processes - but for the undisputed gem, check out the bit at about 1 min 15 secs in where you get Nash rocking fifteen different hats and twenty-five different fake gang signs in a fraction of a second… He’s mad gully, as young people say nowadays.
