A/W ‘08 lookbook sneak peek
The new lookbook will finally be going out today, so keep your eyes on the blogs. Nash Money (one of the models we used) has already leaked a couple of images here on his blog if you’re interested…
Author Archive for Will da beast
Photo / Shoot
The lookbook for part one of the new collection is nearly done. We spent last weekend in deepest, darkest Norfolk making our models Nash Money and Raskitt stand around in the freezing cold in t-shirts while Rufus photographed them. They also had to watch deer carcasses being gutted, but that’s just a perk of the job when you’re a top model. Anyway at the end we let them shoot guns so they were happy.
“The Past is So Hot Right Now”, coming soon…
By the way we didn’t shoot any animals in case you were wondering.
Keeping it rural
We’re off to Norfolk this weekend to shoot the new A/W ‘08 lookbook with our resident models Nash Money and Leo the Lurcher dog, plus new face Colin aka Raskit who will be getting his Zoolander on as well. We don’t pay our models so Nash and Colin will be getting up at dawn to hunt deer for food (no joke - check Rufus’ photo below). The location for the shoot is a giant old country house complete with turrets and a huge moat which Nash wants to swim in. Good luck with that, as it’s green and full of slime and the temperature in Norfolk is currently colder than a Yeti’s balls. The theme for the new range is “The Past is So Hot Right Now” and it’s all based on old-fashioned English steez, so this place should be perfect - put it this way, what looks like Sleeping Beauty’s castle above is just one of the smaller outbuildings…
The Pop-Up Shop will still be open in our absence so head down to Brick Lane to check it out.
Nash on video: ShoeTube
Nash Money was filmed as part of the V&A Museum’s recent ‘Fashion V Sport” exhibition and the finished video is now up on YouTube. If you haven’t yet realised that Nash is on some next level artisan type isht with his customs, watch this to get a better idea of how intricate his working technique is. Nerd highlights include stop-motion animations of the moccasin stitching and midsole speckling processes - but for the undisputed gem, check out the bit at about 1 min 15 secs in where you get Nash rocking fifteen different hats and twenty-five different fake gang signs in a fraction of a second… He’s mad gully, as young people say nowadays.
LAUNCH PARTAYYYY
Sit back and read on, there’s a lot more to come…