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LAUNCH PARTAYYYY

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We had the launch party for our pop-up shop on Friday night and I’m only just feeling recovered enough to post up the photos, which should give you an idea of how good it was. A huge amount of friends, industry colleagues, customers, hot chicks, stockists, press, family, free-booze-drinkers, ex-girlfriends, next girlfriends, people who love streetwear, people who couldn’t care less about streetwear, ear nibblers, shoe fetishists and Leo the Second Son photo dog all blessed us with their presence. The feedback on the store / clothes / artwork / customs was great, the music was dope (thanks to Luke, Darren and Tom), and the mood in general was brilliant. Big thanks to everyone who came down and made it such a good party - the graffiti a few doors down got followed to the letter:

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Sit back and read on, there’s a lot more to come…

Continue reading ‘LAUNCH PARTAYYYY’

Published by Will da beast on 5:54 pm Filed in Art, Booze, Featured, Hey Ladies, Music, Second Son, Stockists, Street Team, Strippers, Wrestling. 6 Comments

Rome wasn’t built in a day…

… but our pop-up shop was. It began badly when we arrived to find that there’d been a double-booking and the head chef from Nobu was cooking in a makeshift kitchen in the gallery where we were supposed to be setting up shop. Not an ideal start, but luckily things got better from there, at least after we’d got rid of the fog of deep-fried fat that filled the room…

Continue reading ‘Rome wasn’t built in a day…’
Published by Will da beast on 6:17 pm Filed in Art, Booze, Collaborations, Featured, Hey Ladies, Second Son, Stockists, Street Team. 0 Comments

Second Son Pop-up Shop launch party

Our temporary pop-up shop launches at Bodhi Gallery in Brick Lane on Saturday 27th Sept (this weekend). To celebrate and drown our sorrows after having to build a shop in a day, we’re throwing a launch party on Friday 26th Sept from 7-11pm. There will be DJs, free beer, hot chicks (we promise) and a specially-made Second Son ‘Yes Juice’ cocktail mixed by the bartenders from Hakkasan. Click the flyer for full details.

Be there or die.

Published by Will da beast on 8:09 am Filed in Art, Booze, Hey Ladies, Music, Promotions, Second Son, Street Team, Strippers, Wrestling. 1 Comment

Nash Money: where my blogs at?

Our boy Nash Money, the official face (well, horse’s head) of Second Son, has his own blog at last. Peep game as he is working on some new isht as we speak:

In other news, we’ll have a display of Nash’s customs in the Second Son pop-up shop that opens in Brick Lane this weekend. Plus look out for dude getting his Zoolander on in our new lookbook which we’ll be shooting in Norfolk next weekend. Rumour has it that a real horse may be involved this time… no joke. Check the blog here.

Published by Will da beast on 7:57 am Filed in Art, Collaborations, Featured, Street Team, Strippers. 1 Comment

Mark Ward’s ‘Hand Rendered Hype’ exhibition

 

Second Son pal and occasional partner in booze Mark Ward is putting on an exhibition called ‘Hand Rendered Hype’ at Slam City Skates from 14th August till 4th September, in conjunction with our foot-fetishistic friends at Crooked Tongues. On some Troy Maclure type isht, you may recognise Mark from his work for Stussy, Gimme 5, Nike, Medicom and various other brands familiar to the street fashionistas out there. Luckily despite this success he hasn’t turned into a douchebag (yet…) so please head down to Slam for the launch on the 14th if you’re in the Big Smoke. Mark had been screenprinting for 14 hours straight when he sent me this flyer so expect a lot of new work… click the pic for details.

Published by Will da beast on 2:25 pm Filed in Art, Booze, Street Team. 0 Comments
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