The lookbook for part one of the new collection is nearly done. We spent last weekend in deepest, darkest Norfolk making our models Nash Money and Raskitt stand around in the freezing cold in t-shirts while Rufus photographed them. They also had to watch deer carcasses being gutted, but that’s just a perk of the job when you’re a top model. Anyway at the end we let them shoot guns so they were happy.
“The Past is So Hot Right Now”, coming soon…
By the way we didn’t shoot any animals in case you were wondering.
We’re off to Norfolk this weekend to shoot the new A/W ‘08 lookbook with our resident models Nash Money and Leo the Lurcher dog, plus new face Colin aka Raskit who will be getting his Zoolander on as well. We don’t pay our models so Nash and Colin will be getting up at dawn to hunt deer for food (no joke - check Rufus’ photo below). The location for the shoot is a giant old country house complete with turrets and a huge moat which Nash wants to swim in. Good luck with that, as it’s green and full of slime and the temperature in Norfolk is currently colder than a Yeti’s balls. The theme for the new range is “The Past is So Hot Right Now” and it’s all based on old-fashioned English steez, so this place should be perfect - put it this way, what looks like Sleeping Beauty’s castle above is just one of the smaller outbuildings…
The Pop-Up Shop will still be open in our absence so head down to Brick Lane to check it out.
We had the launch party for our pop-up shop on Friday night and I’m only just feeling recovered enough to post up the photos, which should give you an idea of how good it was. A huge amount of friends, industry colleagues, customers, hot chicks, stockists, press, family, free-booze-drinkers, ex-girlfriends, next girlfriends, people who love streetwear, people who couldn’t care less about streetwear, ear nibblers, shoe fetishists and Leo the Second Son photo dog all blessed us with their presence. The feedback on the store / clothes / artwork / customs was great, the music was dope (thanks to Luke, Darren and Tom), and the mood in general was brilliant. Big thanks to everyone who came down and made it such a good party - the graffiti a few doors down got followed to the letter:
… but our pop-up shop was. It began badly when we arrived to find that there’d been a double-booking and the head chef from Nobu was cooking in a makeshift kitchen in the gallery where we were supposed to be setting up shop. Not an ideal start, but luckily things got better from there, at least after we’d got rid of the fog of deep-fried fat that filled the room…
Our temporary pop-up shop launches at Bodhi Gallery in Brick Lane on Saturday 27th Sept (this weekend). To celebrate and drown our sorrows after having to build a shop in a day, we’re throwing a launch party on Friday 26th Sept from 7-11pm. There will be DJs, free beer, hot chicks (we promise) and a specially-made Second Son ‘Yes Juice’ cocktail mixed by the bartenders from Hakkasan. Click the flyer for full details.
