http://www.second-son.co.uk/mainsite Second Son is a London-based clothing brand. Formerly known as Loki, we’ve been bringing tight, original graphics and an English sense of humour to some of the most exclusive bastions of European streetwear since 2005. Tue, 14 Oct 2008 22:39:21 +0000 http://backend.userland.com/rss092 en The new lookbook will finally be going out today, so keep your eyes on the blogs. Nash Money (one of the models we used) has already leaked a couple of images here on his blog if you're interested... http://www.second-son.co.uk/mainsite/index.php/2008/10/14/aw-08-lookbook-sneak-peek/ The lookbook for part one of the new collection is nearly done. We spent last weekend in deepest, darkest Norfolk making our models Nash Money and Raskitt stand around in the freezing cold in t-shirts while Rufus photographed them. They also had to watch deer carcasses being gutted, but that's ... http://www.second-son.co.uk/mainsite/index.php/2008/10/11/231/ So yesterday was a busy Monday at the shop. After hearing all about the crew's weekend break out in the sticks with guns, wildlife, blood thirsty dogs and cameras, Will and I set about doing some work instead of just drinking vitamin drinks (that on a previous day had managed ... http://www.second-son.co.uk/mainsite/index.php/2008/10/07/pop-in-the-pop-up/ We're off to Norfolk this weekend to shoot the new A/W '08 lookbook with our resident models Nash Money and Leo the Lurcher dog, plus new face Colin aka Raskit who will be getting his Zoolander on as well. We don't pay our models so Nash and Colin will be ... http://www.second-son.co.uk/mainsite/index.php/2008/10/03/norfolk/ Nash Money was filmed as part of the V&A Museum's recent 'Fashion V Sport" exhibition and the finished video is now up on YouTube. If you haven't yet realised that Nash is on some next level artisan type isht with his customs, watch this to get a better idea of ... http://www.second-son.co.uk/mainsite/index.php/2008/10/01/nash-on-video-shoetube/ We had the launch party for our pop-up shop on Friday night and I'm only just feeling recovered enough to post up the photos, which should give you an idea of how good it was. A huge amount of friends, industry colleagues, customers, hot chicks, stockists, press, family, free-booze-drinkers, ex-girlfriends, ... http://www.second-son.co.uk/mainsite/index.php/2008/09/28/launch-partayyyy/ ... but our pop-up shop was. It began badly when we arrived to find that there'd been a double-booking and the head chef from Nobu was cooking in a makeshift kitchen in the gallery where we were supposed to be setting up shop. Not an ideal start, but luckily things ... http://www.second-son.co.uk/mainsite/index.php/2008/09/27/rome-wasnt-built-in-a-day/ Our temporary pop-up shop launches at Bodhi Gallery in Brick Lane on Saturday 27th Sept (this weekend). To celebrate and drown our sorrows after having to build a shop in a day, we're throwing a launch party on Friday 26th Sept from 7-11pm. There will be DJs, free beer, hot ... http://www.second-son.co.uk/mainsite/index.php/2008/09/24/second-son-pop-up-shop-launch-party/ Our boy Nash Money, the official face (well, horse's head) of Second Son, has his own blog at last. Peep game as he is working on some new isht as we speak: In other news, we'll have a display of Nash's customs in the Second Son pop-up shop that opens in ... http://www.second-son.co.uk/mainsite/index.php/2008/09/24/nash-blizzog/ This weekend we'll be launching the Second Son pop-up shop at Bodhi Gallery in Brick Lane (downstairs from the bar of the same name). The shop will run from 27th September till 15th October and will be full of Second Son tees, sweatshirts and denim (including the new and as ... http://www.second-son.co.uk/mainsite/index.php/2008/09/23/pop-up-shop/